B2C marketing is often treated as an afterthought. Unlike B2B, B2C requires a fair amount of strategy in order to invoke emotional responses that trigger purchase and intent to purchase. Through content and carefully planned strategies, B2C has the power to not only...
Ecommerce best practices help to ensure that best chance of conversion. With more online stores on the market than ever before, there is no doubt that online shopping is growing at a rapid rate. As trends come and go, a few things remain the same. In order to adapt...
Keeping your marketing and lead management goals on the same page is no small feat. In fact, aligning sales and marketing can be one of the biggest challenges for any business. While a CRM enhances your marketing strategy as well as your sales processes and even your...
If your efforts to implement a customer relationship marketing strategy have not quite gone to plan, you may be wondering whether it you really need this tool. The good news is that a CRM is easily one of the most powerful tools, helping you to perfect your customer...
Your sales funnel forms the link between marketing and sales, working alongside your lead nurturing efforts to turn potential leads into purchasing customers. Despite the importance of this funnel, it is often treated as an afterthought rather than the main event. In...
Wondering whether your digital marketing strategy are more miss than hit? When you have invested a great deal of time, funds and effort into your strategy, the last thing you want is a failed marketing campaign. It can sometimes be hard to see exactly what went wrong...
Whether you have a broader digital marketing campaign that does not seem to be achieving lift-off, or you are battling to see results in an old campaign, there are a number of reasons that your efforts may be failing. Many businesses assume that achieving success with...
Target marketing is something that is often misunderstood. Many assume that it means dividing customers into different groups. Although this is not totally incorrect, there is a lot more involved in targeting than simply separating your customers by gender, age or...
Not too long ago, we shared some tips on how to tell whether your lead nurturing strategy was working or not. In this guide, we looked at the top warning signs that changes is needed, from lack of conversion to a higher bounce rate. While we have looked at how to tell...
There is no doubt that a mobile marketing strategy can offer a way to reach more people. We Are Social published a 2016 report that shows just how quickly mobile is growing. This report states that there were 85.53 million mobile connections in South Africa in 2016....
Mobile marketing shows no sign of slowing down anytime soon. In fact, statistics show that mobile has overtaken desktop when it comes to internet access in South Africa. A report from We Are Social notes that in 2015, mobile phones made up 61% of the web traffic share...
Choosing a marketing strategist is no small feat. You need to consider each prospective strategist’s expertise, experience, and many other factors. There are a number of questions to ask your strategist that can help you make your final decision, but ultimately, you...
Are you putting your online results at risk with the wrong digital marketing strategies? It is far easier than you may think for things to go very, very wrong. The danger in going with a bad strategy is that it can end up causing far more harm in the long run than no...
Ever wondered what absolutely-cannot-do-without ingredients make up a successful email marketing campaign? Email marketing relies on a number of factors in order to deliver results. If one is missed, your entire campaign can be affected… and not in a good way, either....
When the times comes for you to start thinking of bringing in a digital marketing specialist and consultant, it can be hard to know exactly what to look for besides the obvious criteria such as track record and services. You’ve looked at a few websites, and you have a...
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