As a powerful selling tool, it goes without saying that an effective ecommerce marketing strategy and website is one that enables you to showcase your goods for optimal success. There are a number of factors that determine what makes this type of website so effective...
Whether you have a broader digital marketing campaign that does not seem to be achieving lift-off, or you are battling to see results in an old campaign, there are a number of reasons that your efforts may be failing. Many businesses assume that achieving success with...
Integrated marketing may be something that you have considered at some stage or another. Simply put, this approach offers a seamless way to market your business with digital marketing across a wide range of channels. Rather than forking out time, money and effort on...
If you have an online store, you will benefit from ecommerce marketing. It really is that simple – whatever the size or nature of your store, it is essential to have a plan in place that helps you not only increase your odds of success but also ensures a better...
Target marketing is something that is often misunderstood. Many assume that it means dividing customers into different groups. Although this is not totally incorrect, there is a lot more involved in targeting than simply separating your customers by gender, age or...
With so much conflicting advice on how to get your site to the top of the SERPs, it is all too easy to forget the SEO best practices that will always help you succeed. Many businesses invest in a Search Engine Optimisation strategy, thinking that they will be able to...
There is no doubt that lead marketing offers a number of unique benefits – especially in the case of email marketing. Whether you are aiming to grow your subscriber base, convert more leads, encourage more clicks or even increase your email open rates, lead...
Mobile marketing shows no sign of slowing down anytime soon. In fact, statistics show that mobile has overtaken desktop when it comes to internet access in South Africa. A report from We Are Social notes that in 2015, mobile phones made up 61% of the web traffic share...
When is the best time to shake things up with your digital marketing campaign? Is it a good idea to make changes when you don’t really need to? Or, should you be changing your campaign strategies on a regular basis? The simple answer to this question is that your...
Have a lead generation strategy with your digital marketing campaign is extremely valuable because it allows you to reach potential leads at every stage of their cycle. For email marketing, this approach is particularly beneficial, as it helps you create highly...
As digital marketing continues to change the way that we interact, connect and do business, adoption rates have never been as high as they are in 2017. In South Africa alone, businesses of all sizes are investing in online marketing. Internet Live Stats puts South...
Choosing a marketing strategist is no small feat. You need to consider each prospective strategist’s expertise, experience, and many other factors. There are a number of questions to ask your strategist that can help you make your final decision, but ultimately, you...
Whether you feel like you are doing plenty of work for almost no result, or you are in need of a fresh approach, every digital marketing campaign needs to be revamped at some point. One of the biggest dangers for any business is to allow marketing efforts to stagnate....
Are you putting your online results at risk with the wrong digital marketing strategies? It is far easier than you may think for things to go very, very wrong. The danger in going with a bad strategy is that it can end up causing far more harm in the long run than no...
Growth hacking is on the rise, and, as far as your online results go, this approach can be exactly what your business needs to get ahead. As startups continue to pop up – particularly within the tech industry – strategies that are designed to cater for...
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