How much is customer acquisition really costing your company? While new customers are certainly important to your business, it can end up costing you far more than you bargain for in the long run if you do not have a plan in mind that also incorporates customer...
Multi channel marketing is a highly efficient way to align your digital marketing strategies for optimal growth. Done right, this approach can help you increase engagement, drive conversions, and, ultimately, see a major return on your marketing investment. Why Your...
With so many cross channel marketing myths doing the rounds, it can be a little confusing to separate fact from fiction. A number of companies want to reap the rewards that this approach offers, without the risk of alienating, boring or spamming audiences. Don’t Fall...
Cross channel marketing is one of the most effective strategies for holistic growth. In the world of ecommerce marketing and especially with digital marketing in general, this strategy can help you increase your sales and convert more customers. In b2b marketing, this...
B2C marketing is often treated as an afterthought. Unlike B2B, B2C requires a fair amount of strategy in order to invoke emotional responses that trigger purchase and intent to purchase. Through content and carefully planned strategies, B2C has the power to not only...
AB testing has become a staple in ecommerce marketing as well as email marketing and lead generation. With the insight we have into customers and how they interact with content online, it has become easier than ever to know how to reach people in the best possible...
One of the key elements of any digital marketing strategy is the ability to scale. What happens when your strategy is not able to meet your demand for growth? How can you be sure that your strategy does not only work now, but also further down the line? There are a...
Digital marketing trends may not be as rapid as trends in other fields, but they certainly offer plenty of insight into how the world finds information, communicates and interacts. The digital marketing space is constantly adapting as technology changes. Digital...
Choosing an ecommerce marketing company is no small feat. Much like the process of choosing a digital marketing agency, this process can be daunting if you are not sure exactly what to look for when making your selection. Although results is always one metric to...
If video is not yet already part of your digital strategy, now is the time to include it as part of your online marketing efforts. Over the years, video has emerged as a powerful tool that has the ability to build trust, increase engagement, assist SEO efforts,...
Wondering how to improve your email subject lines with your digital marketing campaign? The right subject can make all the difference in your email marketing results. With the huge volume of emails that the average person receives each day, you have a matter of...
Customer retention strategies do not need to be overly complicated to work. In fact, very often, the simplest strategies have the greatest impact. Sometimes, it is more a case of perfecting your current digital marketing strategy rather than undoing your current...
While there are many online marketing strategies that will help you connect to your ideal audience and grow your business, there are others that can have the opposite effect. Sometimes, businesses are so focused on expanding their reach that they resort to cheap and...
Wondering whether your digital marketing strategy are more miss than hit? When you have invested a great deal of time, funds and effort into your strategy, the last thing you want is a failed marketing campaign. It can sometimes be hard to see exactly what went wrong...
Whether you have a broader digital marketing campaign that does not seem to be achieving lift-off, or you are battling to see results in an old campaign, there are a number of reasons that your efforts may be failing. Many businesses assume that achieving success with...
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