Integrated marketing may be something that you have considered at some stage or another. Simply put, this approach offers a seamless way to market your business with digital marketing across a wide range of channels. Rather than forking out time, money and effort on...
Target marketing is something that is often misunderstood. Many assume that it means dividing customers into different groups. Although this is not totally incorrect, there is a lot more involved in targeting than simply separating your customers by gender, age or...
Thinking about hiring an agency to assist with optimised content marketing? Many companies assume that writing for search engines is the same as writing for human beings. In reality, SEO content is a highly specialised field that aims to create content that is not...
There is no doubt that a customer relationship management system can be an amazing tool for your business. Many companies are so focused on getting started, that they don’t stop to formulate a plan that will help the adoption process. To find out which mistakes will...
Not too long ago, we shared some tips on how to tell whether your lead nurturing strategy was working or not. In this guide, we looked at the top warning signs that changes is needed, from lack of conversion to a higher bounce rate. While we have looked at how to tell...
When is the best time to shake things up with your digital marketing campaign? Is it a good idea to make changes when you don’t really need to? Or, should you be changing your campaign strategies on a regular basis? The simple answer to this question is that your...
Paid Search marketing is constantly evolving. As search engines get smarter, advertisers have more ways to connect with their audiences than ever before. The rise of mobile, video and other strategies have given way for ads that are able to engage like never before....
There are literally millions of people sharing content everyday via social media. Brands everywhere are hoping to be included in those shared experiences. When the sharing of content happens, it makes the content travel and increases the reach, exposure and brand...
As digital marketing continues to change the way that we interact, connect and do business, adoption rates have never been as high as they are in 2017. In South Africa alone, businesses of all sizes are investing in online marketing. Internet Live Stats puts South...
Choosing a marketing strategist is no small feat. You need to consider each prospective strategist’s expertise, experience, and many other factors. There are a number of questions to ask your strategist that can help you make your final decision, but ultimately, you...
Whether you feel like you are doing plenty of work for almost no result, or you are in need of a fresh approach, every digital marketing campaign needs to be revamped at some point. One of the biggest dangers for any business is to allow marketing efforts to stagnate....
Are you putting your online results at risk with the wrong digital marketing strategies? It is far easier than you may think for things to go very, very wrong. The danger in going with a bad strategy is that it can end up causing far more harm in the long run than no...
Growth hacking is on the rise, and, as far as your online results go, this approach can be exactly what your business needs to get ahead. As startups continue to pop up – particularly within the tech industry – strategies that are designed to cater for...
Ever wondered what absolutely-cannot-do-without ingredients make up a successful email marketing campaign? Email marketing relies on a number of factors in order to deliver results. If one is missed, your entire campaign can be affected… and not in a good way, either....
Wondering whether it is time for a new lead generation strategy and a lead nurturing campaign? While marketing automation offers a number of benefits for lead growth, it can be a disaster if you are automating broken processes. Failure in the lead funnel can take on...
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