by Anton Koekemoer | Aug 21, 2018 | Lead generation
Whether you are starting to think about lead nurturing or you have already set up landing pages and started to bring in potential leads, there is no magic formula for when you should start your lead generation campaigns. Getting Started With Lead Nurturing It is worth...
by Anton Koekemoer | Apr 26, 2018 | Lead generation
How important is lead nurturing content? How can you be sure that your content is designed to attract leads at the right time, in the right way? There is no doubt that content plays a vital role in the lead generation process. In this short guide, we take a look at...
by Anton Koekemoer | Apr 19, 2018 | Lead generation
Even the best automated lead generation plan can go wrong. Many companies are so focused on targeting leads that they forget to lay a solid foundation that will allow campaigns to go off without a hitch. Keeping Your Automated Lead Generation Strategy on Track In this...
by Anton Koekemoer | Mar 23, 2018 | Ecommerce
If you have been wondering how to nurture B2C retail leads in a way that ensures growth in the short and long term, you may be wondering which strategies add the most value. B2C lead nurturing is designed to help you target customers in a way that increases sales,...
by Anton Koekemoer | Feb 9, 2018 | Ecommerce
Your lead nurturing strategy for ecommerce is not only an excellent tool to bring in new customers. It is also a powerful tool to reach out to your current customers. Whatever the nature or size of your shop may be, you cannot afford to ignore customer retention....
by Anton Koekemoer | Jan 19, 2018 | Lead generation
Scaling your lead nurturing strategy is the most effective way to ensure that your strategies grow as your needs change. Things go wrong when you try to apply the same strategies you used when you first started, even as your mailing list, needs, business and goals...
by Anton Koekemoer | Dec 6, 2017 | Lead generation
What makes segmentation so important as a lead generation strategy? Why should you be segmenting your lists even before you begin planning campaigns? Are the benefits seen from segmentation really worthwhile? Let’s have a look. In a nutshell, segmentation is important...
by Anton Koekemoer | Aug 18, 2017 | Digital marketing
Not too long ago, we shared some tips on how to tell whether your lead nurturing strategy was working or not. In this guide, we looked at the top warning signs that changes is needed, from lack of conversion to a higher bounce rate. While we have looked at how to tell...
by Anton Koekemoer | Aug 16, 2017 | Lead generation
Are you using lead scoring to help you separate the lukewarm leads from the warm leads? If not, you may be missing out on a way to convert more leads. This strategy goes hand in hand with lead nurturing strategies such as market segmentation and lead profiling to help...
by Anton Koekemoer | Jul 10, 2017 | Lead generation
There is no doubt that lead generation marketing has become a powerful tool. Whether you are kicking off with email marketing, launching a new product or simply aiming to improve your current lead strategies, lead generation is a valuable investment that can help you...
by Anton Koekemoer | Jun 12, 2017 | Digital marketing
Wondering whether it is time for a new lead generation strategy and a lead nurturing campaign? While marketing automation offers a number of benefits for lead growth, it can be a disaster if you are automating broken processes. Failure in the lead funnel can take on...
